10/11/2020

Waitrose has added a second John Ross line to 150 of its stores nationwide after deciding to list the Scottish smoked salmon producer’s award-winning Original Dill Sauce.

The Original Dill Sauce, which has just won a one-star Great Taste Award 2020, now joins the smokehouse’s 200g Traditional Scottish Smoked Salmon, which Waitrose has listed in all stores nationwide since 2005 and that has also just won a one-star Great Taste Award. A 700g pack of Traditional Scottish Smoked Salmon is also available in 34 Waitrose stores.

The product, which provides a creamy combination of mild mustard and aromatic dill that brings out the best in fish and meat, is available in 175g jars priced at £2.99 from the end of October.

Caroline Stanway, Buyer at Waitrose, comments: “We are excited to be able to offer our customers the new John Ross Original Dill Sauce. We know our customers love fresh and cured fish and this is a great accompaniment for them to elevate some of their favourite dishes.”

Vicky Leigh-Pearson, Sales Director at John Ross, comments: “We’re delighted to build on our longstanding relationship with Waitrose and introduce yet another award-winning product to one of the UK’s most well-known supermarkets. The Original Dill Sauce is a perfect accompaniment to any salmon product and we’re eager to see how it’s received by Waitrose customers.”

John Ross, which is situated on Aberdeen Harbour, uses traditional 19^th century brick kilns to produce its range of artisan smoked salmon products. The smokehouse exports to 36 countries worldwide, supplies a range of international supermarkets and is also listed in other UK supermarkets including Sainsbury’s and Tesco.

For more information visit www.johnrossjr.com.