SMOKEHOUSE PROVES TO BE HARRODS’S CUP OF TEA

June 2014 John Ross Jr logo

Food connoisseurs seeking a modern twist on traditionally prepared smoked salmon need look no further. London’s internationally renowned department store, Harrods, has made traditional smokehouse John Ross Jr’s Tea Smoked Salmon with Lapsang Souchong Tea exclusively available at its iconic food hall.

Cured and smoked in traditional red brick kilns listed by Historic Scotland and dating back to 1857, John Ross Jr’s Tea Smoked Salmon with Lapsang Souchong Tea is delicately smoked over a blend of tea and smouldering oak chippings for 24 hours.

Tapping into Britain’s growing demand for innovative smoked salmon flavours and using China’s most famous tea leaf, often distinguished by its smoky aroma, John Ross Jr’s latest artisan product delivers a beautifully smoked flavour and succulent, rich texture reminiscent of how smoked salmon used to taste.

John Ross Jr’s Tea Smoked Salmon is available in 200g packs for £9.95 and joins the smokehouse’s range of artisan products already available at the Knightsbridge retailer.

Christopher Leigh, John Ross Jr’s Master Smoker, comments: “We’ve created a product that is going to strike a chord with foodies who appreciate a rich, depth of flavour and those who enjoy their smoked salmon with a strong, punchy smoke. This product hasn’t been developed as a marketing ploy or to tap into the latest trends. We wanted to develop a smoked salmon that appealed to those with discerning palates and our latest creation does just that. We’ve created an aromatic flavour that strikes the perfect balance between traditional and contemporary tastes and we’re delighted to make the product exclusively available through Harrods.”

For more information visit www.johnrossjr.com or www.harrods.com.

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Notes to editors:

John Ross Jr
As holder of the Royal Warrant and supplier to world-renowned hotels and restaurants across the UK and 36 other countries, John Ross Jr is now an internationally recognised brand. Supplying the world’s most celebrated restaurants from Gary Rhodes’ Rhodes 24 to the London Intercontinental, John Ross Jr has received international acclaim for its Scottish Smoked Salmon.
John Ross Jr (Aberdeen) has been producing superior Scottish smoked salmon in the truly traditional way for over 150 years making us one of the last remaining producers using this technique.
We genuinely produce our product in the time-honoured fashion and our brick kilns are so rare they have been awarded ‘listed’ status by Historic Scotland. The rare red brick kilns sited at the centre of our busy fish processing area have survived throughout the 20th century and into 21st century. Used every day, the traditional brick kilns are used to smoke what many world-class chefs view as the best smoked salmon in the world.
Our core team, which includes five family members, has almost a century of collective experience of the smoked salmon business.

For more information please visit www.johnrossjr.com.

For further information please contact:

RSPCA Organic Soil Gourmet Britain

Historic Scotland

 John Ross Jr
Stuart Pearson
The PR Farm
01483 892301 / 07812 086211
stuart@theprfarm.com.

Harrods
Pooja Sharma-Jones
Food Halls and Restaurants Marketing & Communications Manager
020 72256884
pooja.sharma-jones@harrods.com